The Way To Design by Steve Vassallo

I’m not even sure what this is exactly. But it’s free here. And it seems to offer big ideas on how to run a design led company.

I only know about it because I saw this excerpt called “The Case Against Empathy“, which got my attention.

And then I noticed I had another tab with an excerpt from this book open! This one was called “Design Thinking Needs To Think Bigger
Design thinking, as it was conceived 15 years ago, has outlived its usefulness. Enter systems thinking.”.

Fancy words or epic free guidance?

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