I’m not even sure what this is exactly. But it’s free here. And it seems to offer big ideas on how to run a design led company.
I only know about it because I saw this excerpt called “The Case Against Empathy“, which got my attention.
And then I noticed I had another tab with an excerpt from this book open! This one was called “Design Thinking Needs To Think Bigger –
Design thinking, as it was conceived 15 years ago, has outlived its usefulness. Enter systems thinking.”.
Fancy words or epic free guidance?