I saw that Salon.com was sold for $5 million today, and in my galaxy-brain-genius scenario, Salon rebrands on a domain worth less. Still something catchy and content-sitey, then sells the rebrand (think when “all things d” switched to “recode” and now is a vox brand.). Maybe they get less than $5 million – $3?
Then you still have this domain name salon.com. And you flip that to Revlon. According to this first search result that I clicked on, Revlon’s advertising spending was over $500 million last year.
What percentage of that is Salon.com worth? And there are many other companies in this industry that spend like crazy.
Anyway, there are obviously layers to this I don’t understand. I just wanted to throw my ignorant opinion out there.